Real Estate Negotiation Skills: How to Negotiate on Behalf of Your Buyer in Today’s Challenging Market

By Steve Shull | April 11, 2022

Modern real estate agents face an unprecedented market. Right now, there is a shortage of inventory that has never been seen before. As a result, houses are selling for $200,000, $500,000, and even $1 million over the asking price. 

To close deals in this market, agents need to rewire how they think when representing a buyer and negotiating on their behalf. 

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5 Exercises to Become an Expert Real Estate Negotiator

By Derek Gaunt | March 28, 2022

No matter how good of a real estate negotiator you are, you can always improve.

Here are five exercises expert real estate agents practice regularly to sharpen their skills and achieve better outcomes.

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Real Estate Negotiations: When to Push and When to Walk Away

By Chris Voss | January 31, 2022

In any negotiation, a push equals an assertion. 

Assertions work if they are preceded by Tactical Empathy™. Without it, you will blow the deals you should have made. 

Here’s how to gauge deals and navigate assertions in real estate.

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Real Estate Expert Negotiator: Which Goals Should You Pursue First?

By Steve Shull | January 03, 2022

When it comes to real estate negotiation—whether you’re representing a buyer or a seller—the first thing you want to do is understand what your client is thinking and ensure they feel understood. 

Doing so starts with a Cold Read, in which you look at your clients, size them up, and then use Labels™ to have them tell you what’s on their mind. 

If you’re representing a buyer, you might say this after a Cold Read: It seems like you really want this house. If you’re representing a seller, you might say: It sounds like getting top dollar is what’s most important to you.

Whether your calculations are correct or not, your client should give you more information to help you better understand the lay of the land.

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How to Become a Real Estate Negotiation Expert

By Steve Shull | August 02, 2021

If you want to become an expert real estate negotiator, read Never Split the Difference.

Seriously. 

After you’ve done that, keep these five tips in mind to sharpen those skills and solidify your status as a world-class realtor who gets the best deals every time.

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4 Steps to a Successful Real Estate Negotiation

By Steve Shull | July 05, 2021

If you want to get to the next level as a real estate agent, you need to improve your negotiation skills. It’s really that simple.

Real estate agents spend the bulk of their days negotiating with all sorts of people, including clients, appraisers, inspectors, and other agents—which means they need to be exceptional negotiators to succeed in the industry. 

By taking these four steps every time you make a deal, you increase the chances you get the negotiation outcomes you’re aiming for.

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Why You Should Improve Your Real Estate Negotiation Skills

By Marcella Oakley | June 21, 2021

Even the most effective real estate agents can always improve.

Whether you’re just starting out in your career or you’ve sold more properties than you can count, you should always do what you can to sharpen your skills.

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5 Real Estate Negotiation Tips That Will Set You Apart

By Derek Gaunt | April 26, 2021

Many real estate agents use best practices to guide their careers. But when everyone follows the same best practices, they start to become common practices. To outsiders, all agents suddenly look alike.

The good news is that it is possible to set yourself apart from the competition by switching up the way you do business. With that in mind, here are five real estate negotiation tips that can help you stand out from the pack and get to the next level.

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My Advice for Real Estate Negotiators

By Chris Voss | April 27, 2020

Real estate is tricky business whether you’re representing buyers or sellers. There’s so much on the line, and emotions often run wild.

At a full fee, you are a bargain. Here are three tips on how to more than earn it.

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How to Get Better Offers When Negotiating Real Estate

By Brandon Voss | June 03, 2019

Real estate is a tricky business. It’s a grind. Many buyers and sellers have a hard time trusting the real estate agents they work with. Clients can also be fickle. A Realtor might put in countless hours helping someone find their dream house only to find out they ultimately bought directly from a seller or used another agent—leaving the Realtor with nothing to show for their hard work.

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