Anytime there is a want or need, you are in a negotiation. Normally, we attribute more importance to the negotiations that we perceive will result in a bigger and better outcome.
Consequently, we don’t put much emphasis on low-stakes negotiations. This is because, in these situations, we are typically getting the essentials of what we want out of the transaction without much effort. And with that, we sometimes deprive ourselves of a better outcome.
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