Negotiation is a science as well as an art. When you have all the right ingredients, magic can happen. The Black Swan Group’s negotiation concepts all boil down to nine crucial skills, the Negotiation 9™ (N9™).
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A lot of salespeople go into meetings with potential buyers and spend their time trying to educate them about their products.
But that’s awareness stage stuff. It’s really the job of marketing, and not what your counterpart who’s already agreed to sit down at the table needs to hear.
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