I struggle with the whole idea of the sales process in general. Granted, I haven’t worked in every industry on the planet. But even though I’ve worked for companies that have had long sales processes, I’ve never been part of a long process myself.
To me, sales is just two things: the conversation and signing on the dotted line. I’ve always wondered why organizations need all of these different stages of the sales process if we can just get the other side on the phone and sell to them.
Why waste your time when you can just sell?
Mapping out a long sales process guarantees one thing: It’ll take much longer than needed to close. I’ve just never understood why many companies decide to go this route. Why map out an eight-month process for a sale when you can talk today and get the money tomorrow?
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