How to Become an Assertive Negotiator

By Brandon Voss | July 26, 2021

Because you’re reading these words, chances are that you want to become an Assertive negotiator.

Stop it!

It’s time to let go of that desire. The fact that you want to become an Assertive negotiator is hurting your efforts. The reality is: The whole Assertive negotiator persona is factually a detriment to true influence. No ones likes being yelled at.

Does your negotiation strategy fit their personality? Use this guide to  negotiate successfully with anyone »

The Black Swan Group teaches about the three negotiator types: Assertives, Accommodators, and Analysts. According to rough data, negotiators split up evenly into each of these groups. This means you only have a one in three chance of running into an Assertive—your chances of running into an Analyst or an Accommodator are much higher.

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