Brandon Voss

Brandon Voss
Brandon Voss is the President of The Black Swan Group. Brandon has been instrumental in adapting the FBI’s hostage negotiation techniques to the business world. In addition to training clients, Brandon has guest lectured at USC Marshall School of Business and Georgetown McDonough School of Business.
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Recent Posts

When to Focus an Accusation Audit™ Internally and Externally

By Brandon Voss | October 18, 2021

If you’re new to the term, an Accusation Audit™ is a negotiation technique used to proactively address the negatives likely harbored by the other side and defuse them before they blow up the conversation later on.

But when should you use an Accusation Audit internally, and when should you use it with an external counterpart? Let’s find out.

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Communication and Negotiation Techniques When Dealing with a Board

By Brandon Voss | October 11, 2021

When you deal with a board, you’re in a high-stakes negotiation. Whether your goal is buying a company, getting investment in a fund, or encouraging a pharmaceutical company to pivot from one drug to the next, there is a lot on the line, so you need to bring your A game to get the deal you’re after.

Next time you head into the boardroom, keep these communication and negotiation techniques in mind to increase the chances you achieve your desired outcome.

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3 Ways to Master Sales Negotiations

By Brandon Voss | September 13, 2021

At Black Swan, we’re always working hard to help people like you become better negotiators. 

In my experience, reaching your full potential as a negotiator requires freeing yourself from traditional, limited ways of thinking.

With that in mind, here are three ways you can master sales negotiations and achieve better outcomes every time you sit down at the table.

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How Can Sales Negotiation Training Help My Team?

By Brandon Voss | August 16, 2021

No matter how effective your sales team is, it can always improve.

If you’re on the fence about whether it’s worthwhile to invest in sales negotiation training, keep reading to learn four of the top  reasons you may or may not decide to  bite the bullet and set aside the resources needed to get your team to the next level.

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How to Become an Assertive Negotiator

By Brandon Voss | July 26, 2021

Because you’re reading these words, chances are that you want to become an Assertive negotiator.

Stop it!

It’s time to let go of that desire. The fact that you want to become an Assertive negotiator is hurting your efforts. The reality is: The whole Assertive negotiator persona is factually a detriment to true influence. No ones likes being yelled at.

Does your negotiation strategy fit their personality? Use this guide to  negotiate successfully with anyone »

The Black Swan Group teaches about the three negotiator types: Assertives, Accommodators, and Analysts. According to rough data, negotiators split up evenly into each of these groups. This means you only have a one in three chance of running into an Assertive—your chances of running into an Analyst or an Accommodator are much higher.

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How to Build Rapport Quickly in Any Situation

By Brandon Voss | May 24, 2021

At the end of the day, people like doing business with people they like. 

This is why it’s so important to build rapport as quickly as you can whenever you sit down at the table. Once you’ve established rapport, you’re well on your way to the trust-based influence that is needed to achieve the outcomes you’re hoping for.

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Why the Best Question Is the One You Never Ask

By Brandon Voss | May 03, 2021

Questions are universally known as necessary mechanisms to gather information from another party. 

Although this still rings true to a certain extent, it is not as if you can ask any old question and get the results you’re looking for. You have to ask the right questions, and you have to ask them in the right order.

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Infographic: How to Negotiate Through the Sales Process

By Brandon Voss | March 18, 2021

A lot of salespeople go into meetings with potential buyers and spend their time trying to educate them about their products.

But that’s awareness stage stuff. It’s really the job of marketing, and not what your counterpart who’s already agreed to sit down at the table needs to hear. 

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4 Ways to Get Everything You Want in a Contract Negotiation

By Brandon Voss | March 01, 2021

Every negotiator wants the same thing: getting exactly what we want every time we sit down at the table.

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Why Good Cop, Bad Cop in a Negotiation is a Terrible Idea

By Brandon Voss | February 01, 2021

If you’ve ever seen practically any movie that involves police officers, you’re familiar with the good cop/bad cop negotiation strategy. During an interrogation, one cop is super nice and the other is a complete jerk.

Though this strategy might lend itself nicely to the silver screen, it’s not something you should ever rely on in the world of high-stakes negotiation. Here’s why:

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