This blog was originally published on 03/6/2017 and updated on 7/16/2020.
Negotiation is an information-gathering process. It’s not about getting your points across. It’s about using Tactical Empathy™ to uncover the information you need to understand exactly where your counterpart is coming from—and then making sure they know that you understand them.
The best negotiators never sit down at the table hoping to get the other side to understand them. Just like Stephen Covey, author of The 7 Habits of Highly Effective People, suggests, “Seek to understand before being understood.”
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