What is the “f-word”? – “Fair”
Bang. That’s it. When the “F” bomb – “fair” – gets thrown in a negotiation things have just gotten emotional.
“Wait...haven’t they always been emotional?”
Ok, true. In reality, it’s impossible to make a decision without your own personal interplay of what you value. You value things based on what you care about and that makes “value” by definition an emotional concept. If you follow that line of reasoning then every decision requires emotion.